Magnifi Online to Manage Search Engine Marketing Campaigns for Web Retool’s Real Estate Agents

February 29, 2008

As the real estate industry gets more competitive, the importance for an online presence becomes increasingly more important. The latest figures show that more than three out of every four home buyers search online as their first step of the home buying process.

Web Retool, a web design and online marketing company specializing in the real estate industry, recognized the importance of marketing their client’s websites through search engines.

“Web Retool was interested in partnering with Magnifi Online to provide their clients with services that help them gain visibility on the search engines, so that the Realtors can be easily accessible to real estate buyers and sellers and increase lead generation through their websites,” said Andie Jones, Director of Client Services at Magnifi Online, a full service search engine marketing agency.

Magnifi Online made a foray into the real estate industry in 2007 when Kris Hutchinson, President and CEO of Magnifi Online, presented to more than 300 Realtors® at the California Association of Realtors Expo in Anaheim, CA. Through this initiative, Magnifi Online aligned with Web Retool and recently held a joint presentation at a Keller Williams meeting in Santa Monica, CA.

“Search engine marketing is especially relevant for my real estate clients. Their prospects are typically searching for them through Google and other popular search engines using generic terms, such as ‘Santa Monica real estate’,” said Jon Varsano, President of Web Retool. “We need to ensure their sites are found when the potential clients are looking for them, and I’m confident that Magnifi Online can accomplish this through their advanced search engine marketing expertise.”

The partnership between Magnifi Online and Web Retool will provide real estate agents with a one-stop shop for online success, where they can have their website developed, optimized for the search engines, and promoted through fully-managed, scalable Pay-Per-Click (PPC) search engine advertising campaigns.

“During this time, when the real estate market has softened, Realtors are realizing that they must strengthen their focus on marketing,” said Jones. “And, because so many people use the Internet to begin their house search, Realtors are discovering that they need to have a website that is easily located on the search engines, where their target audience is searching for them.”

Web Retool and Magnifi Online have put together flat rate search engine marketing programs for Web Retool’s clients that work well within the average Realtors’ budget.

Web Retool specializes in web-based marketing for the real estate industry offering personalized service to help simplify the intricacies of the World Wide Web through custom websites, web video, internet marketing, and email marketing. Real estate professionals do not need to spend valuable time learning how to create and promote a website. By providing the most comprehensive service for real estate agents, brokers, property managers, financing companies, and developers, Web Retool takes care of the technical details while the client concentrates on their core business objectives. For more information about Web Retool’s search engine marketing programs, visit their website at www.webretool.com/internet_marketing.html

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