As you probably already know, Yahoo and Bing have formed a deal to serve Bing ads on Yahoo.com properties. This includes both Paid PPC ads as well as organic search listings. In releases this week, the two search companies offered the following advice:

1. Get PPC accounts ready. Talk with your reps about whether you’ll continue using your Bing account, create a new Bing account, or migrate your Yahoo account over. If you don’t have a rep, now is the time to get Bing set up they way you want it because they’re going to start providing Yahoo’s search results on a limited basis in August.
2. Review organic traffic and adjust SEO efforts. Since Bing will soon start serving both paid and organic search results, it’s important to make sure you’re well optimized for the Bing algorithms. Look at your analytics data and understand which keywords are driving significant business from Yahoo.com. Then figure out how well you rank for those terms on Bing to understand if you’ll continue to receive that search traffic.
3. Watch your budgets. Testing is going to begin very soon, so watch your Yahoo and Bing accounts closely to make sure you’re reaching your ROI and budgetary goals.
4. Review the new editorial guidelines. The teams have developed and published a set of new editorial guidelines. Make sure your keywords and ads are compliant now so you don’t have any surprises in the next couple months.
5. Beware the holiday factor. The full roll-out is expected in late Q3 or early Q4. The companies are conscious of the holiday season and say that if there are problems the roll-out will be reversed until early 2011.