Sitelinks have been a game changer for some of you, allowing potential customers to get deeper into your site directly from the ad unit. Until now Google displayed no more than four sitelinks with per ad, but will soon increase that number to six (three lines with two sitelinks per line).

Within the “Ad Extensions” tab of your AdWords account, you may suggest up to 10 sitelinks per campaign. Google will show 0, 2, 4, or now 6 sitelinks with your ad. Ads with high CTRs that appear in top positions will have the best chance of serving with sitelinks.

Google’s reporting currently only tells you whether a searcher clicked on the headline or a sitelink of the ad, but doesn’t tell you which specific sitelink was clicked. We recommend tagging each sitelink with a unique identifier so you can use your analytics program to understand which sitelinks are driving the most visits and generating the most revenue. Don’t be afraid to kill under-performing sitelinks and test new sitelink copy and/or landing pages.

Reach out to us and find out how to take advantage of this for your business.