Campaign Experiments, Location Extensions, Background Download and Much-Needed U/I Improvements

The AdWords team has released AdWords Editor 9.5, the bulk editing tool that makes complex account management a breeze and completely kills Microsoft’s bulk editing tool.

Improved Bulk Text & Image Ad Importing

There are a few important updates to the tool, but the most-appreciated by the Magnifi Online staff are the usability improvements for adding multiple text and image ads to multiple ad groups. Previously, one must include a display and destination URL with each ad for each ad group to avoid nasty error messages. Now, if all the ads within each ad group contain the same URL, that URL will be automatically applied to any new ads uploaded to it. We’re glad to see this feature return.

Adjust Campaign Settings – Tablets, Enhanced CPC & Accelerated Delivery Method

Another great enhancement relate to campaign settings. Now you can adjust device targeting to tablets too (previously you could not select Tablets through AdWords Editor, and any new campaigns would automatically include tablets. You can also add “Enhanced CPC” bidding to your campaigns and change ad delivery method from Standard (the default) to Accelerated.

Campaign Experiments and Location Extensions

The other improvements include managing your campaign experiments through the tool, as wells as Location Extensions and being able to work on one account while another is downloading.

Here’s a link to the original blog post and release notes.