Going Green: Green Marketing is Smart Marketing

At Magnifi Online, we have "gone green," putting the environment and sustainability first in our business practices and in our lives.

Simply put, working and living green is our core principal, one driven by the overwhelming evidence that the world is getting hotter and dirtier, and it's time for a change.

We believe every single one of us -- from the world's largest fossil fuel producers to the web's smartest SEM agency (Magnifi Online, natch) -- has a responsibility to put sustainability first.

Our Green Steps

We put our means and methods where our mouth is. Here are just a few examples of what Magnifi Online is doing, has done, and will do to keep the planet healthy.

100% Solar Powered Website

That's right, our website is powered completely with solar power, thanks to partner Greenest Host (http://www.greenesthost.com). Please check them out.

Off-Setting Our Carbon Footprint

Magnifi Online buys carbon credits from TessaPass (http://www.terrapass.org) to offset the carbon footprint left from our travel, power consumption, and other resources used.

Reduce, Reuse, Recycle Policies

Simple, yet effective. We start by minimizing paper and ink usage and encouraging online viewing of reports and files. We recycle office paper and old electronics, as well as minimize water waste.

Micro-Finance & Charitable Donations

We are proud to support many small businesses in developing regions of the world through micro-finance investments through Kiva (http://www.kiva.org).

Our Green Clients

We actively seek out clients and partners who also put the environment and society first. Here are a few of our clients we admire for thinking green, too.

Sustainable, Non-Toxic Children's Furniture

One of our first "green" clients was Q Collection Junior, maker of high-end baby and children's furniture that is not only environmentally friendly, but also made with non-toxic, kid-safe materials. This luxury brand not only makes a great product, but makes it with minimal impact to the globe and to its users.

Investing in Green Companies

Green Core Capital, another one of Magnifi Online's environmentally focused clients, is an investment firm that specializes in helping people invest their money in sustainable and socially aware companies.

Masters Program in Sustainability

We're helping the Marshall Goldsmith School of Management (a division of Alliant University) market its new MBA program focused on sustainability and eco-management.

Low Carbon Footprint Travel

It's no secret that airplanes and cruise ships are gross polluters. So when Pangaea Travel contacted us about helping them market their green travel agency, we were on board. Their travel agency specializes in eco-tourism and vacations that leave a minimal carbon footprint.

Our Green Commitment

We take the sustainability of our environment and of our our society very, very seriously, and we hope that you do, too.
We know that it's not easy being green, as they say, but we also know that -- in spite of the challenges -- it is necessary and right.

If you're thinking of going green and have questions about how to make it happen, we can help.