Management Team

Kris Hutchinson, President & CEO

Kris Hutchinson is a renowned search engine marketing and optimization expert with years of experience accelerating websites to the top of search engine results pages. His passions include data analysis, strategic thinking, and exceeding his clients' expectations. Kris has published articles on the topics of Paid Search and Organic SEO, and has also presented numerous speeches on cutting-edge strategies and tactics for SEO and PPC advertising.

Prior to founding Magnifi Online, Kris managed search marketing programs for one of the nation's premier online florists and gourmet food brands. Before moving into the online marketing world, Kris honed his direct marketing skills at one of the most successful offline direct marketing companies in the world. Kris received degrees in marketing and sociology from the Leonard N. Stern School of Business at New York University.

Andie Jones, Director of Client Service

Andie Jones brings years of client-side direct marketing and senior-level account management experience to the Magnifi Online team. Andie's drive to deliver services that consistently exceed client's expectations ensures that Magnifi Online's client relationships -- and its clients' businesses -- flourish.

Prior to joining the company, Andie worked with some of the nation's best ad agencies, developing strategic multi-million dollar marketing and media plans for companies such as Acura, Honda, Fujitsu, Cost Plus World Markets, and many small-to-medium businesses. Her marketing experience spans many industries and includes branding, lead generation, and customer acquisition and retention programs. Andie holds a degree in Business Administration with a specialization in Marketing and Information Systems from the University of San Diego.

Yelena Shapiro, Senior SEO/SEM Strategist

Yelena Shapiro began her Search career at SearchEngines.com in 2000, when SEO was still in its infancy. As one of the first people in the industry, she quickly became an expert in the field and is fully certified by Google, Yahoo, and Microsoft. Originally trained as a copywriter and with more than 100 published articles under her belt, Yelena continues applying her skills to both SEO and PPC by writing killer ads and noteworthy link bait content.

Yelena has significant experience working on complex SEO/SEM projects for Fortune 1000 companies and small businesses alike. In fact, she has structured, optimized, and managed over 300 PPC campaigns. Yelena specializes in competitive industries such as pharmaceuticals, information marketing, travel, real estate and high-end e-commerce, where advanced SEO and SEM skills are a must. Yelena holds a degree in Political Science from Northwestern University.

Should your name be on this list?

Are you a marketing guru? Do you enjoy challenging, high-paced working enviroments? Do you deserve to be rewarded well for all your hard work and dedication? If so, you may be a good fit for our team. If you're interested, why not call, click, or email and tell us about yourself? Be sure to also check out our jobs list.