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Orange County Direct Marketing Association Wowed by Magnifi Online
Search Engine Marketing Agency's Founder Explains Google's Non-Search Products and is Asked to Address the Los Angeles Chapter Next Month
April 15, 2008
The Direct Marketing Association is serious about staying ahead the curve, and so is Magnifi Online. That's why today's speech by Magnifi Online's founder to members of the Orange County DMA was so well received.
Google was the topic of the day, but not the Google product savvy marketers have grown to know and love. Rather, the group discussed the plethora of other marketing opportunities now available through Google. The list is long and includes text, banner, video, and rich media ads on sites throughout the Google Content network...the world's largest network of websites, reaching 3 out of 4 internet users worldwide.
But that isn't all! You can also buy TV ads, radio ads, and print ads through Google. Hutchinson shared Magnifi Online's experience with these new products, and the audience was pleasantly surprised to learn that when purchased through Google, advertisers get best-of-breed tracking capabilities, an easy-to-use online interface, and deeply discounted rates.
Hutchinson then showed how Google's move into traditional media should not be looked at with alarm. Traditional advertising agencies tend to feel threatened when they first learn of these new products. Hutchinson reassured the crowd that there will always be a need for strategic planning and compelling creative.
The organizers of the day's seminar were so impressed by the information learned, they asked Magnifi Online to return on May 21st and address the Los Angeles chapter of the Direct Marketing Association. For more information or to reserve a seat, visit the Los Angeles DMA's website at ladma.org.
To download the complete presentation, click here.
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