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Search Engine Marketing Guru to Present at the 2007 California Association of Realtors® Expo
Magnifi Online CEO, Kris Hutchinson, Introduces Top California Realtors® to Search Engine Marketing
September 24, 2007
ANAHEIM, CA – Magnifi Online announced today that CEO and Founder, Kris Hutchinson, has been invited to present at the annual Tech Tuesday forum at the California Realtors® Expo 2007, the largest gathering of California Realtors®, held to meet the growing technology and digital marketing needs of real estate professionals.
Hutchinson’s presentation will feature the search engine marketing specialists thought-provoking, and educational, insights into search engine marketing and how Realtors® can use search engine marketing to drive leads through their websites. The session will also include thorough introduction to what search engine marketing is, it’s growth and relevance in the real estate market, how it compares to other marketing mediums, and play-by-play instructions for beginning a search engine marketing campaign.
Through his speech at the California Realtors® Expo, Hutchinson will share his insights with an audience that is becoming increasingly aware of the market-changing trends that will transform their real estate and their ability to reach target prospects while their beginning their property search.
Realtors® To Take Note of the Power of Search Engine Marketing
Search is becoming increasingly significant for real estate professionals, as experts agree the average consumer is exposed to approximately 1,500 advertisements per day. Consumers are now more likely than ever to seek out products and services, and are becoming numb to their interruption marketing overload. A recent estimate of 75% of home buyers are turning to search engines to begin their home buying process. No longer thought to be a purely online, direct marketing tactic, search is now recognized as the single most effective and efficient way for marketers to capture the interest and engagement of an prospects who are actively researching solutions.
Search is the easiest and most direct way for consumers to find solutions, and the world is beginning to recognize that all off-line marketing activity (TV advertising, radio advertising, print advertising, direct mail and public relations) all drive audiences to search engines.
An experienced authority in the search marketing arena, Hutchinson has nearly a decade of experience managing campaigns for big budget advertisers as well as professionals. He not only knows how search works first hand, but also has the vision to exploit the flaws of most traditional managed search services and provide search engine marketing services that are quite simply more customized and client-focused than the competition.
Magnifi Online will also be offering a special Realtor® advertising rates at their booth during the 3-day Expo held at the Anaheim Convention Center from October 9-11, 2007.
