|
The Future of Search Engine Marketing to be Discussed at iMarketers Summit
Magnifi Online CEO, Kris Hutchinson, to Discuss Google’s Newest Advertising Platforms
November 14, 2007
SAN DIEGO, CA – Magnifi Online announced today that its CEO and Founder, Kris Hutchinson, will join some of the industry’s most respected authorities in a critical discussion about the future of search and online marketing at the iMarketers’ Beyond Search Marketing Summit to be held this Friday at the University of San Diego’s Kroc Institute for Peace and Justice. Over fifty of San Diego’s best and most innovative leaders in online marketing are expected to attend this important conference, concentrating on the challenges and opportunities presented in the field of search engine marketing and optimization. Hutchinson will be joined by other top trade experts at this day-long seminar, including Dana Todd, Founder of SiteLab International and Chuck Longanecker, CEO of Digital Telepathy.
Hutchinson’s presentation will focus on Google’s newest advertising opportunities and their impact on a changing industry. Search is the easiest and most direct way for consumers to find new products and services, and the marketing world is beginning to recognize that offline marketing activities such as TV advertising, radio advertising, print advertising, direct mail, and public relations all drive audiences to search engines.
In 2006, Google generated over 95% of its $10.6 billion in revenue through “sponsored listings” on its search and content networks. Hutchinson anticipates Google’s next push will offer advertisers the opportunity to advertise in traditional media—newspapers, radio and television—all through Google’s intuitive, powerful online interface.
As Google moves into “big media”, Hutchinson speculates that the need for traditional advertising agencies will be dramatically reduced. His presentation will explain how the agencies who do survive will need to change their focus, moving emphasis from campaign management and price brokering to designing compelling, creative advertisements for their clients.
During his speech at the Beyond Search Marketing Sumit, Hutchinson will share his deep insights with an audience that is becoming increasingly aware of these market-changing trends that are transforming their industry. Although not yet announced, Hutchinson will discuss the potential for Google’s infiltration into other media, including outdoor media (billboards, bus stops, and public transportation), satellite television, magazines, and direct mail.
Hutchinson will discuss other projects on Google’s horizon, including such diverse new initiatives as a marketing dashboard that will allow marketers to track all of their advertising efforts in one easy-to-use, intuitive interface, and a mobile phone, the gPhone, possibly supported by advertising revenue rather than a monthly service fee paid by the consumer. Partnerships with Nielson to track television audiences have also recently been announced which promise to provide cutting-edge viewer data, including detailed tracking that reveals the number of seconds that viewers watch each commercial before changing the channel.
