Case Studies & White Papers

Sometimes the best way to learn is by the example of others. We’ve collected some of our top case studies on search engine marketing, landing page optimization, and search engine optimization for your review. Here are some of the latest case studies we’ve published, or visit the complete list of case studies.

Top 5 Ways to Increase Conversion Rates
The Five Levers of Pay-Per-Click (PPC) Advertising
Search Engine Optimization (SEO) Guide

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Internet Marketing Tools

Here are some of the useful tools we use often and recommend. Properly use of these tools can dramatically improve your search engine marketing and online advertising results. View our complete list of tools.

Keyword Research Tool
Build Analytics Tracking URLs
Free Webinars from Google

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Publications & Organizations

Here are some of the most-respected authorities for SEM and SEO:

MediaPost Search Insider Blog
SEMPO (Search Engine Marketing Professionals Organization)
Inside AdWords Blog