Internet marketing is not easy, so we’ve begun publishing some case studies and white papers around the topics we see advertisers needing the most help with. If you have a suggestion for a case study or a specific request, we’d love to hear it.

Internet Marketing Case Studies

Optimizing Lead Capture Forms
Google Case Study About Magnifi Online and the Content Network (pdf)

White Papers and Articles

Top 5 Ways to Increase Conversion Rates
Effective Advertising During a Recession
Search Engine Optimization Guide
The Five Levers of PPC Advertising
Google: Everything BUT Search (pdf)
Google TV, Radio and More (pdf)

Industry-Specific Case Studies

Real Estate: Google AdWords How-To Guide for Real Estate Agents (pdf)
Real Estate: How REALTORS® Can Use Search Engine Marketing More Effectively

External Case Studies

Google’s Worst-Case Case Study: Selling a Pet Stick