In times like these, when we constantly hear about layoffs, deficits, and foreclosures, when incomes are stretched thin and depression looms overhead, businesses must make smart decisions if they want to survive. Many companies are pulling back their advertising budgets in hopes of weathering the storm, but the companies who are still promoting their products and services are the ones who will ultimately come out ahead.

Customers Are Still Buying

Just to set the record straight: customers are still buying. Granted, fewer are buying than before and they seem to be spending less money per order, but new customers are still out there to be earned. Although conversion rates and average order values aren’t what they used to be a few months ago, they’ll bounce back eventually. Hang in there, be smart about your advertising, and deliver an exceptional customer experience.

Costs Are Down

Since so many businesses have decided to decrease or altogether stop advertising, there are some incredible deals to be found. Google has reported that CPCs are on the decline, and similar trends have been observed in Yahoo! and Microsoft. This is an opportunity for advertisers to get clicks at significantly lower CPCs than were possible just a few months ago. Much like the real estate market, the CPC bubble has burst.

Opportunity to Gain Market Share

As many companies make the mistake of lowering their ad budgets and withdrawing from the market, you should see this as your chance to steal market share and gain new customers. Invest your money wisely in advertising channels like search engine marketing that have a direct, tangible ROI and make sure you’re getting your money’s worth.

Push vs. Pull: The Beauty of Search

Most traditional marketing mediums push out their message to large audiences in hopes of grabbing a few people’s attention — the “shotgun” approach. Unlike this push media (such as TV, radio, newspaper, and direct mail), search engine marketing works so well for so many companies because it is a pull medium. This means that, with search, customers are out there actively looking for the product or service you sell and all you have to do is make sure they find you. Magnifi Online can help.

Reach Every Part of the Buying Cycle

Search engine marketing allows you to reach consumers at every stage of the buying cycle. For example, an electronics website can advertise on early research queries such as “tv reviews”, brand selection queries like “sony flat screen tv”, price comparison queries such as “sony KDL-40S4100″, and ultimate store selection queries like “crutchfield.com”. No other advertising channel allows you to target consumers with such ease.

Holiday Season ‘08 Not All That Bad

Although the economy has fallen back in general, this last holiday season was still the largest holiday ever for online sales. As gas prices increase and consumers continue to adopt web technologies, online advertising is becoming a more and more important part of the advertising mix.

Find a Good Team and Don’t Overpay

Having the right people working for you will make the difference between hoping for results and actually getting them. At Magnifi Online we provide exceptional service at affordable prices. Search shouldn’t be about spending money for speculative results, but about getting a measurable return on your investment. That’s why we offer flat rate pricing while our competitors will want to take a percentage of your ad budget. So contact us today to learn more specifically how Magnifi Online can help your business in this tough economic climate.

Next Steps: Contact Us Today

Now is the time to innovate, to push forward, and to steal market share. Call us, email us, or fill out a contact form today so we can start talking about how Magnifi Online will make your business more profitable, despite the recession.

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