Conversion Rate Optimization
Driving traffic to your website is only half the battle. What really matters is getting all those website visitors to make a purchase, sign up, download, or do whatever other action you’d identified. Magnifi Online will help you do just that with our landing page and conversion funnel optimization programs.
Landing Page Optimization
Your website’s landing pages offer your one and only opportunity to pull visitors in and lead them through your conversion funnel to the action you\’ve identified. Some landing pages do this better than others, and while there is no secret recipe that works for all websites, Magnifi Online has the expertise and insight into conversion rate optimization tactics that produce real results. We blend quality creative and graphic design with scientific, strategically executed A/B and multivariate tests that fully optimize landing pages.
Conversion Funnel Optimization
Once your landing pages are optimized to keep visitors on the site and get them into the funnel, you need to start focusing on improving the conversion funnel (or steps after the landing page that are required to complete a conversion). Often times this is as simple as shortening the number of pages in the checkout process, but it often also includes more complex testing elements like the quantity of information requested, the layout, and the wording. Our extensive conversion funnel optimization program includes research, testing, and analysis to determine the path that will produce the most conversions on your website.
Website Analytics
There are a lot of website analytics tools available. The trouble is that often times the wealth of information provided by them is not easily accessible or communicated to the key stakeholders within your company. Your Internet marketing programs are measured on certain success factors, and with a properly installed website analytics tool, Magnifi Online can provide detailed reporting and analysis on the metrics that verify the success of your campaigns. We consult on the set up, monitoring, and reporting of analytics data with a special focus on distilling down and effectively communicating the key takeaways that will help you make educated improvements to your website.
Next Steps
Want to learn how to increase your website\’s conversions by using a creative, scientific landing page and conversion funnel optimization program? Of course you do! Call, click, or email today. Your website will thank you for it!
