Do you have a million fans on Facebook yet? No? It’s time to get with the program.
While Google continues to innovate its Search and Display advertising products, Facebook is quickly becoming an online marketer’s goldmine of opportunity for a number of important reasons.
Massive Audiences and Hyper-Targeting
For one, we can hyper-target our message to people in some very profound ways on Facebook. Send ads to your own fans or to the friends of your fans. Send a custom offer to people on their birthday. Display different messages to men vs. women, or eastern US vs. western US. Get in front of people who “Like” your type of product or who “Like” your competitors’ brands.
Starting to get the picture? You can do some pretty cool segmenting with Facebook, and the universe sizes of your segments can be massive.
Low Costs and High Click Rates
How much does it cost? Facebook advertising is a CPC model, meaning you pay every time someone clicks on your ad (just like Google AdWords). Get in early, though. Facebook is quickly adding more ad units to the page (meaning individual advertiser’s Click-through-Rates will be decreasing as more ads clamor for clicks).
We’re also seeing that right now our clients are paying only about 1/3 of what they’re paying for an equivalent click on Google. Then once you get a clicker to become a fan, all your page posts and any interactions they have with you are free.
Facebook is Different…and Changing
What are the other benefits Facebook advertising? Aside from paying a low CPC to reach a massive yet highly targeted audience, you also get to include an image with your text ad and can choose whether to send clickers to your Facebook fan page or to your website.
Facebook is working hard to improve their advertising platform, and they’ve recently launched features such as bulk uploading, conversion tracking, monthly invoicing, and other useful tools and features.
Get Your Ads on Facebook Today
Get in now while the CPCs are low and the advertisers are few. Get your brand ahead of the pack so you can begin communicating with your current and future customers. Contact us now about effective Facebook advertising.
Fill out the form below and get more info on Magnifi Online’s Facebook advertising program.