Did you know the search term report doesn't show search terms with impressions but no clicks? These "invisible search terms" are definitely hurting your CTR...and probably also hurting your Quality Score. What can be done?
Bing Ads has stepped up their game with the new-and-improved Google Import feature. With this tool, you can import your existing Google AdWords campaigns straight into Bing Ads with a few clicks of the mouse, and schedule it to re-sync automatically on a recurring schedule. Follow these step-by-step instructions to save time and keep your Bing Ads account synced with Google AdWords.
56% of SMBs stated that finding a reasonably priced marketing services provider was their #1 challenge. 44% said finding a partner who provides actual value or ROI was a key challenge. Also topping the list: finding a provider they can trust (38% of SMBs) and finding a provider who understands their specific needs (35% of SMBs). It doesn't have to be this way!
Here at Magnifi, we like to total up our clients’ results across all the ad networks we manage for them, and compare the year-over-year performance trends. To put it mildly, we crushed it again last year! Read on for the stats.
We know it’s a busy time of year right now, but we wanted to share a quick tip that you can quickly implement today and utilize again and again over the coming year.
The idea is simple: create a remarketing list of people who purchase from your site this holiday season. Then, you can keep the holiday momentum going by targeting your post-holiday promotions to these primed buyers. You can also use the list for other key holidays and promos throughout the year. And if you set the duration high enough, you can even remarket to that list next holiday season. Guaranteed it will be a top-performer.
This is a re-post of our original 2014 holiday checklist. We've added some new items and updated it for this holiday season. This is written with a focus on Google AdWords, but can the tactics be applied to other ad networks as well.
If you're in marketing, you should already know the name, Seth Godin. We've been reading Seth's blog daily for a long time, and highly recommend adding it to your daily "must-read" list.
Did you know that Google offers $10,000 and $40,000 in free search engine advertising dollars to charities and nonprofits? This free money can be used to promote the nonprofit in its local market and nationwide, and is available month-after-month as long as the organization maintains the strict program requirements.
Google's been on a tear of new product rollouts this month. Here are the most interesting ones that I wanted to bring to the spotlight: Expanded Text Ads, Price Extensions, Imported Call Conversions, Software Subscription Ads, Cross-Device Conversion Tracking by Default, Showcase Shopping Ads, improvements to Dynamic Search Ads, GDN Responsive (Native) Ads, and Google Premier Partners.
Everywhere you look these days, the digital publishing industry is reeling about the rise of ad blocking technologies and how they're going to "destroy" free content on the web. A recent article estimated that 1 in 4 internet browsers are now using an ad blocker, and that number is only going to keep growing.