Custom Columns is a cool feature in Google AdWords that lets you create your own columns in the AdWords web interface. For example, you can change the name of “Conversions” to “Orders” and “Cost per Conversion” to “CPO” if you’re an e-tailer. But you can also use Custom Columns to calculate custom metrics and KPIs. Read on to learn how.
If you’ve logged into your Adwords account recently, you’ve likely seen an alert from Google announcing changes to Enhanced CPC. For many advertisers, Enhanced CPC is just a settings tweak that may seem inconsequential. However, with the impending changes to how it operates, it’s worth examining in more detail exactly how it affects performance and where it should be used.
Facebook announced yet another major miscalculation on the part of their advertising platform, the tenth such mistake in the last eight months. This time however, the error wound up costing advertisers who used the platform’s carousel video ad product and were charged for clicks that didn’t actually occur. So, what exactly happened?
Advertisers will now have the ability to target their search ads to one of Google’s In-Market Segments.
Google announced this week that Adwords advertisers can now take advantage of their AMP product for their search and display ads.
Bing Ads has stepped up their game with the new-and-improved Google Import feature. With this tool, you can import your existing Google AdWords campaigns straight into Bing Ads with a few clicks of the mouse, and schedule it to re-sync automatically on a recurring schedule. Follow these step-by-step instructions to save time and keep your Bing Ads account synced with Google AdWords.
56% of SMBs stated that finding a reasonably priced marketing services provider was their #1 challenge. 44% said finding a partner who provides actual value or ROI was a key challenge. Also topping the list: finding a provider they can trust (38% of SMBs) and finding a provider who understands their specific needs (35% of SMBs). It doesn't have to be this way!
Here at Magnifi, we like to total up our clients’ results across all the ad networks we manage for them, and compare the year-over-year performance trends. To put it mildly, we crushed it again last year! Read on for the stats.
We know it’s a busy time of year right now, but we wanted to share a quick tip that you can quickly implement today and utilize again and again over the coming year.
The idea is simple: create a remarketing list of people who purchase from your site this holiday season. Then, you can keep the holiday momentum going by targeting your post-holiday promotions to these primed buyers. You can also use the list for other key holidays and promos throughout the year. And if you set the duration high enough, you can even remarket to that list next holiday season. Guaranteed it will be a top-performer.