Changes Coming to Enhanced CPC

Changes Coming to Enhanced CPC

If you’ve logged into your Adwords account recently, you’ve likely seen an alert from Google announcing changes to Enhanced CPC. For many advertisers, Enhanced CPC is just a settings tweak that may seem inconsequential. However, with the impending changes to how it operates, it’s worth examining in more detail exactly how it affects performance and where it should be used.

Facebook Apologizes…Again

Facebook Apologizes…Again

Facebook announced yet another major miscalculation on the part of their advertising platform, the tenth such mistake in the last eight months. This time however, the error wound up costing advertisers who used the platform’s carousel video ad product and were charged for clicks that didn’t actually occur. So, what exactly happened?

How To Keep Bing Ads In Near-Perfect Parity With Google AdWords

Bing Ads has stepped up their game with the new-and-improved Google Import feature. With this tool, you can import your existing Google AdWords campaigns straight into Bing Ads with a few clicks of the mouse, and schedule it to re-sync automatically on a recurring schedule. Follow these step-by-step instructions to save time and keep your Bing Ads account synced with Google AdWords.

Pro Tip: Create Holiday Shopper Remarketing Lists

We know it’s a busy time of year right now, but we wanted to share a quick tip that you can quickly implement today and utilize again and again over the coming year.

The idea is simple: create a remarketing list of people who purchase from your site this holiday season. Then, you can keep the holiday momentum going by targeting your post-holiday promotions to these primed buyers. You can also use the list for other key holidays and promos throughout the year. And if you set the duration high enough, you can even remarket to that list next holiday season. Guaranteed it will be a top-performer.