If you're in marketing, you should already know the name, Seth Godin. We've been reading Seth's blog daily for a long time, and highly recommend adding it to your daily "must-read" list.
Recently, Seth posted some tips for how to use the internet correctly, and not be labeled a nube. We thought these recos were so solid that it warranted republishing here on our blog:
- Don't hit 'reply all' to an email unless you have a really good reason. And don't write, "take me off this list" to a listserv, because everyone on the list will probably get your note. That's been true for thirty years and it's still true.
- You may think you can recall a sent email, but you probably can't. Best to breathe three times before you hit send.
- Don't type in all caps.
- Don't buy anything on the phone (or by email) from a stranger, especially anything having to do with your small business, your computer, your Google listing or a charity. Just hang up.
- Everything you click on or surf on or do online is being recorded somewhere. Act accordingly.
- Backup your data, get tenant's insurance and turn on 'Find my iPhone' on your Mac.
- When in doubt, restart your computer. If that doesn't work, visit duckduckgo and type in your question. You'll be amazed at how many people have had the problem you're having.
- To become an expert in something, you're going to need to read more than the first link that comes up in a search. And before you forward something you're not an expert in, check Snopes.
- Offer help on something you're good at to the community at least three times before you ask that community for help. Someone is always coming up behind you.
- Don't believe everything you read online. In fact, don't believe most of it.
I bet you know someone guilty of breaking one or more of these rules, don't you? (Hopefully it's not yourself.)
Thank you, Seth Godin, for your thought-provoking posts.