Landing Page Optimization

Improving Conversion Rates with Landing Page Optimization

Driving traffic to your site is easy. What's really important, though, is converting that precious traffic into leads and customers. Landing page optimization and conversion funnel optimization are how you do just that, and Magnifi Online has the experience to help you do it well.


Here are some of the things you should do to improve the conversion rates from your landing pages:

  1. Understand your conversion goal
  2. Analyze current landing pages and identify stoppers
  3. Get input on your current landing pages from external sources
  4. Hypothesize what could improve your landing pages based on stoppers and external sources
  5. Decide what you want to test and get organizational buy-in
  6. Plan your test and ensure your design and web teams can execute your new landing page elements
  7. Execute your landing page test and analyze results
  8. Perform a follow-up test to validate your results

Next Steps: Landing Page Optimization

So does that all make perfect sense? Probably not. As you can tell, we're still building out this page. Why don't you please contact us so we can learn about your business and explain how Magnifi Online can help you optimize your landing pages and conversion funnels for increased conversion rates.