Pro Tip: Create Holiday Shopper Remarketing Lists

We know it’s a busy time of year right now, but we wanted to share a quick tip that you can quickly implement today and utilize again and again over the coming year.

The idea is simple: create a remarketing list of people who purchase from your site this holiday season. Then, you can keep the holiday momentum going by targeting your post-holiday promotions to these primed buyers. You can also use the list for other key holidays and promos throughout the year. And if you set the duration high enough, you can even remarket to that list next holiday season. Guaranteed it will be a top-performer.

Setup is pretty easy using Google Analytics. First, navigate to the Admin > Audience Definitions > Audiences section. It looks like this:

Then, click the red +New Audience button to begin creating your new list:


Now define your audience like this:

Last but not least, set your duration to the 540-day maximum so you can use this list over the next year-and-a-half:


Be sure to check your audience in a day to ensure it’s populating as you’d expect. Once you get 100 people on it, you can start using it in your campaigns.

We’ve already set this up for a lot of our clients, and thought you could benefit from the strategy too.

Do you have other pro tips for holiday marketing that you’d like to share? Drop us a line, we’d love to hear them!