Remarketing / Retargeting
Retarget potential customers through search, display, and PLAs
There are a growing number of ways to use retargeting to boost your profitability, and Magnifi Online can help you test and scale them all. Some strategies that work well for many advertisers include:
- Cart or form abandoners are typically your best prospects. Identify those who engage with your site, perhaps even start the checkout process, but don't finish converting. Typically conversion rate drops as time since last non-converting visit elapses, so we employ a tiered approach where bids are most aggressive right after visit, then decay downward as time without a conversion elapses.
- Dynamic remarketing allows us to create custom, personalized ads on-the-fly. These ads feature the images of the exact product a visitor left in her cart, and a click brings that shopper either back to the product details page or even straight into the checkout flow.
- Remarketing to past buyers with an offer to purchase again at logical refill intervals or to sell complimentary, value-add products or services.
These are just a few of the strategies we have successfully deployed for our clients. Contact us today to learn how we can help you execute your remarketing strategy.